#MADWORLD - Art Direction & Conceptual Design.
SK was set a conceptual task based around the theme #MADWORLD. Taking thorough consideration of the meaning of a 'mad world,' he concluded the idea was relative to each individual, as some may relate the theme to hallucinations and a skewed perspective of the world we live in, where as others may consider the natural landscapes and great architectural aspects in the same way. With this concept in mind, a poster series was created, collating a mad world into a world experienced differently by each person through an interaction of senses. This is further excavated into a multi purpose usability of the posters.
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The poster designs can also be used as magazine breakers, giving readers a visual breather between articles and editorials. The genre of the magazine in this scenario is fashion based, however could also transfuse into travel and luxury or interactive design.