Sense Channel Branding - Art Direction, Motion Graphics & Videography
Sense is a drama/thriller broadcast channel. SK art directed and created a series of colourfully vibrant stings and blips representing the different genres featured on the channel. The concept is based around the idea of touch. Not just literally but also metaphorically. How emotions touch you through a dramatic scene. That 'touch' is amplified, and that explosion of emotion is brought to physicality. The explosive assets were then used across ident designs and videos to encapsulate the branding and create psychological links between the colours and it's genre.
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Channel branding package
consists of:
- Logo Design
- 2 Stings
- 3 Interstitials
- Animated Logo
- D.O.G.