Campaign Creative and Art Director

With the fashion film for her merch collection, Cher wanted to position herself at the forefront of visual trends across music and fashion whilst giving her fans a sense of familiarity.

In response to this brief, I pitched and directed a campaign video that took the viewer through a series of abstract self-reflections: from the pressures of being in the public eye, the need to be everywhere at the same time, to the swings of chaos and joy. 

​

The visual approach was spacey, futuristic and powerfully feminine to represent the inside of Cher's mind whilst also tapping into the burgeoning trends of early 2019.