Hard As Hell by The Hunna
Campaign Creative Director, Art Director and Merch Graphic Designer
Research into The Hunna's top online streamers and dominant gig audience led us to a deeper understanding of the political and environmental views held by the indie teen demographic.
In response to this, we created a post-apocalyptic narrative with heroic characters and The Hunna featuring as villains. The overall storyline permeated a sense of social justice and nihilism, chosen specifically to resonate with the target audience.
The band members went on to wear the collection to their headline show at Reading Festival 2019.