Creative Director and Content Director

We branded Rated's socials in the style of an early 2000s media channel, emblazoned with the RatedTV logo. With this entertainment-led approach we seamlessly integrated the product to everything fashion related that our audience cares about - leading RatedTV to repeated viral success and positioning Rated at the forefront of cultural conversations.

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Staying on the beat with topical street interviews, socially relevant skits and fashion educational content, we have achieved over 11 million organic impressions across Instagram and TikTok, simultaneously increasing conversion rates by over 400%. 

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A major focus on SEO, tagging all involved parties and geolocation based audience targeting expanded our reach and multiplied our engagement, all whilst minimising costs.