Grime Kids
Art Direction, Post-Production, Graphic Design & Motion Graphics
Grime Kids is the pilot episode of an interview series based on DJ Target's best-selling book. Leading the post-production team, I guided the editing and sound design. The approach for the motion graphics was a London-centric, punky and illuminated style that pays homage to the genesis of Grime.
Collaborating with legendary Grime rapper, Ghetts, we developed the creative, "FREEDOM OF SPEECH", based on which I designed a limited edition hoodie to be released with the launch.
This artwork became the foundation for marketing materials. The art direction went down a dark and mysterious route - reflecting on the hidden struggles of London's urban culture and drawing inspiration from the understanding that the revolution is not televised.
This artwork became the foundation for marketing materials. The art direction went down a dark and mysterious route - reflecting on the hidden struggles of London's urban culture and drawing inspiration from the understanding that the revolution is not televised.
